Our Vision

We envision a community that celebrates and supports a just and sustainable food system that allows small local farmers to thrive.

Our Mission

Our mission is to buy, sell, and cook with fresh, local food to support a sustainable food system and provide a community space where people come together to celebrate meals.

Our once abandoned building along the Swamp Rabbit Trail is now a thriving food community where you can find:

  • a GROCERY STORE specializing in local and regional goods with the best selection of farm fresh produce, meat and dairy;
  • a CAFE with sustainably sourced craft coffee and espresso and sandwiches on our made daily stecca bread;
  • an artisan BAKERY with scratch made pastries with wholesome ingredients;
  • a wood fired artisan PIZZA RESTAURANT and craft local beer;
  • COOKING CLASSES featuring seasonal and cultural cooking techniques;
  • a whole animal BUTCHERY sourcing ethically raised, processed and prepared meat;
  • a community GATHERING PLACE for fun events; and
  • a FOOD HUB for distributing wholesale produce and meat across the region in order to further support our farmers and increase local food availability in restaurants, stores, and institutions.
  • This is how we do it. Our Values

    We are passionate about the source and taste. We know and care about where our food comes from and how it was made because this is more than a job. We buy from local, sustainable farmers because we want them to succeed – their success is a win for the community. It is important that every item we sell is the highest quality, best tasting, and freshest possible option for our customers.
    We want to be a force for good in our community. We are working for the greater good of our community by retaking control of our food systems one delicious bite at a time. We value collaboration and we work with anyone who wants to contribute to the cause. We want to inspire a local food revolution where people have control of their food.
    We treat our customers and suppliers like family. We care about our neighbors, co-workers, customers, farmers, and vendors and we treat each other with kindness and respect. We are addressing the huge inequity in today’s food system by putting people first. We treat you like family because we’re all in this together. We want to do whatever it takes to make each customer experience the best ever!
    We love what we do and we have fun doing it. We unite neighbors around food and fun. We are grateful for the opportunity to be a part of a movement to connect small family farms with food artisans and we enjoy every minute of it. We tell good jokes because we like to make people smile, if not laugh out loud.
    We value hard work and creativity. Feeding people tasty and wholesome food is no small task. We hustle to get the job done and find innovative solutions to any barriers and challenges.
    We strive to be environmentally sound, socially just and economically viable. We believe operating a sustainable business can support the growers who act as stewards of the environment, ensure that all of those from farm to table are making a living, and provide quality product at a fair price. Our customers are not only supporting a business but investing in the future of our local food system.

Swamp Rabbit in the news!

“Building a beautiful and tasty charcuterie board fosters creativity and connections,” by Ariel Turner, the Greenville Journal, February 8, 2018

“Greenville Chamber looks ahead to 2018, honors local business leaders,” by Haley Walters, the Greenville News, February 2, 2018

“You’re going where? Greenville, SC,” by Dina Mishev, the Washington Post, January 10, 2018

“Swamp Rabbit Cafe and Grocery butchery poised for December opening,” by Lillia Callum Penso, the Greenville News, November 29, 2017

“5 Great Restaurants, Coffee Shops, and Breweries in Greenville, SC,”  by Alex Delany, Bon Appétit Magazine, September 27, 2017

“Swamp Rabbit Cafe and Grocery owners get SBA nod,” by Teresa Cutlip, GSA Business Report, July, 18 2017

“Inside the local food revolution with Upstate Business Journal,” by Andrew Moore, Upstate Business Journal, June 16, 2016



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